Maurice Lacroix
Founded in 1975, Maurice Lacroix is an independent Swiss watch brand renowned for creativity, craftsmanship, and trust. Based in its own manufacture in Saignelégier in the Swiss Jura mountains, the brand designs and produces high-quality Swiss-made watches that combine technical expertise with contemporary, urban-inspired design.
Maurice Lacroix offers a wide range of timepieces, from robust, sporty AIKON models to elegant Masterpiece dress watches. Watches feature precise quartz and automatic movements, multiple case sizes, and materials including stainless steel, gold, and innovative composites. Signature design elements, such as integrated bracelets, domed crystals, and textured dials, enhance both functionality and style. Limited editions and distinctive complications provide collectors and design-conscious customers with exclusive offerings. Sustainability is integrated into the production process, including the use of upcycled ocean-bound plastics in the AIKON #tide collection.
For jewellers, Maurice Lacroix offers distinctive Swiss watches with strong brand recognition, in-house manufacturing expertise, and a compelling mix of innovation, design, and accessible luxury.
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Product Manuals
Manuals are included with all our watches. But you’ll find them here too! If your missing a manual and want to know more information about one of our products you can always contact our service department on +31 (0)20 679 46 33 (menu option 3) or e-mail service@weiszgroup.com